Who I am

I am a versatile Content Designer with a wealth of experience in successfully delivering digital transformation projects, digital marketing campaigns, and content strategies for global and local organisations.

My active involvement in highly creative roles at Indeed, IDP Education, Parks Victoria and Visit Victoria has allowed me to deliver content strategies that support core business and campaign-related objectives across multiple digital channels, conduct in-depth user research to help make informed business decisions, and craft compelling content to support, inspire and educate users at all stages of the user journey.

What I do

content strategy, structured content modelling, domain modelling, user and product research, copywriting, content production, digital marketing, information architecture design, tagging and taxonomy, problem space workshops

UX Content Designer
Indeed

Digital Marketing and Partnerships Manager
Community Bike Hub

Content Specialist
City of Boroondara

Senior Content Specialist
IDP Education

Digital Content Producer
RACV

Digital Content Producer
Parks Victoria

Digital Content Producer
Visit Victoria

Online Product Coordinator
Tourism Victoria

Content Associate
Zomato

Work with me

Want to work together on an exciting project? Complete the form below.